Beyonce and Pepsi have a long standing relationship. She started working with the company back in 2001. Now she and the brand team up for a Limited Edition Series of Pepsi cans. The new deal is worth a reported $50 million. The deal includes major publicity behind her upcoming album, live concerts, photoshoots, videos and more.
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.â€
The big deal is a “hybrid project with BeyoncÃ© that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singerâ€™s chosen creative projects.”
The General Manager of Parkwood Entertainment company, Lee Anne Callahan-Longo says to the NY Times:
â€œItâ€™s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, â€˜Do you want to be in an advertisement?â€™ This is much bigger. This is, â€˜How can we create something together that is truly unique?â€™ â€
Beyonce’s new ad will be released in early 2013 as a life-size poster in stores.