Jay-Z’s iconic urban brand ROCAWEAR joined forces with supermodel and RHOA Cynthia Bailey to end the Cynthia Bailey Model Search in grand faire. Co-hosted by legendary male model Tyson Beckford, the search’s mission was to find a fresh new face to bestow a $10,000 cash prize from ROCAWEAR, a one year contract with CLICK Models and a double fashion spread in Vibe / Vibe Vixen, shot by celebrity photographer Derek Blanks.
After a five-city search, Atlanta hosted 20 finalists in a runway show, featuring Rocawear, held at the historic Biltmore Hotel.

In addition to showcasing the finalists, the event was also the official introduction of The Bailey Agency’s newest celebrity model and talent, Apollo Nida (RHOA). Celebrity and notable judges included Derek Blanks (Photographer), Reggie Wells (Makeup Artist), Nadia Shahrik (CLICK Models), Niki McGloster (Vibe Vixen) and Suzie Sugarman.
The Winner Will be announced later but I have to say I was quite impressed…

The event was produced by The Peter Thomas Entertainment Group, with support from Jameel Spencer, Executive VP of Marketing for ROCAWEAR. Check out some of the photos below:

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