The story of one of the most impactful music labels in the history of rap is coming to Apple Music. Today, Live Nation Productions announced a brand new documentary titled Can’t Stop Won’t Stop: A Bad Boy Story, The film is being produced by the label’s president Puff Daddy and is set to hit Apple Music later this Summer on June 25.
According to the announcement revealing the film, the story centers around Puff’s effort to bring together the entire Bad Boy family for a tremendous, celebratory concert in Brooklyn that went down last year. “As the biggest names from Bad Boy’s history prepare to celebrate the label’s 20th anniversary, the film traces the label’s emergence in Harlem and Brooklyn, follows it’s meteoric rise, explores the tragic killing of Biggie Smalls, and celebrates Bad Boy’s influence in reshaping music, fashion, marketing and culture — all while revealing the love and commitment that form the bonds between the Bad Boy family.”
In a press release, Puffy said, “I knew this was a story that should be shared with the world. Heather Parry and Live Nation Productions, and Director Daniel Kauffman, helped create this very special documentary. Now I’m blessed to also be working with Apple to showcase the film and share Bad Boy’s history and impact with fans. The support Live Nation, Apple and everyone on the team has given to this project is a true testament to the Bad Boy legacy.”