Ethika has now capitalized on the highly publicized marketing that “the Game” gave to them featured in his “Fineniggafriday” show! Everyone that knows me knows i’m always looking for an excuse to talk about Jayceon Taylor A.K.A “The Game”! So when i heard that he had signed on to make money-moves with underwear phenom Ethika i was uber excited so let me get to it!

If you don’t know what “Fineniggafriday” is allow me to introduce you to Game’s one man tease show! The platform is Instagram, the star is Game’s “Meatprint” and the audience is The world! Every Friday the Game would take a bathroom selfie wearing only his Ethika briefs with his very aroused elongated ‘meat’ in those briefs, men don’t roll your eyes and ladies breathe! So with all the attention that he received about his err’ junk’ Ethika went on ahead and did the genius thing and that’s made the call and told Game, “let’s make some paper”!

After a 500% increase in sales reported by TMZ, Ethika offered Game an opportunity to collaborate with them for a line of men’s briefs specifically for the rapper. It is being reported that sales from the underwear line will benefit Game’s own charity “The Robin Hood Project” and he will also be giving donations to a random homeless shelter.

For those of you that are not aware of his philanthropic side, you can follow his verified Instagram page @losangelesconfidential to see how the self-proclaimed modern day Robin Hood gives back to people across the world! In September (15) to promote the release of his anticipated album “The Documentary 2” (the red and blue album), Game promoted a little bit of extra hype by telling his Instagram followers to comment each day under his post #thedocumentary2keepthecitylit after which some lucky and random fan would receive $1,000. Where he was not able to personally deliver the funds he enlisted friends and family to get the money to the winners!

He may not be your favorite rapper’s favorite rapper, but im pretty sure he’s your woman’s favorite “Fineniggafriday” every day and its not hard to see why!