Earlier this year Jay-Z inked a deal with Duracell appointing him as an investor, as well as being the face and spokesman for the Duracell Powermat, which will allow cell phone users to charge their phones wirelessly through â€œwireless power hot spotsâ€.
Duracell Powermatâ€™s commercial features HOV’s hit single â€œRun This Town.â€ The commercial features a New Yorker running up and down Manhattan with a holographic power meter that displays his phone power. With the Duracell Powermat, the New Yorker spends his entire day from early morning business meetings to an afternoon lunch date to a concert in the evening. All the while his phoneâ€™s battery life never goes below 90 percent. The New Yorker in the commercial never worry about his phoneâ€™s battery life. Later in the commercial, he just so happens to run into Hova himself at a nightclub, just as the Jay-Z receives a phone call from someone listed as â€œBâ€. Hmm, wonder who that could be?
Check the commercial after the break.
In a recent press release, Jay-Z explained why he endorsed the Duracell Powermat.
“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution,” said Jay. “I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”