Jay-Z’s got his sights set on a top NHL draft prospect. The hip-hop mogul is reportedly working on wooing the son of Brooklyn Nets assistant coach Popeye Jones into his Roc Nation. Sources tell the “New York Post,” Jay’s looking to strike a deal with 18-year-old hockey upstart Seth Jones to brand and market his potential star power.
The source says when Seth comes to the NHL draft in Newark, New Jersey in June, he’ll be meeting with Jay-Z’s newly-minted Roc Nation Sports Agency and its partners at CAA. The rapper recently relinquished his ownership stake in the NBA’s Nets to focus on building his sports agency, which also recently signed New York Yankees second baseman Robinson Cano.
Seth, whose father Popeye is African-American and mother is white, is considered a marketable catch for hockey’s largely homogenous makeup of white players. He currently plays for the Portland Winterhawks junior team. Seth recently told “The Oregonian” that he’s “cool” with being a role model for other kids who might go on to play hockey as well.