He may be a little biased but Jay-Z thinks the logo for the Brooklyn Nets is a good look for the rebranded NBA team. T
he hip-hop superstar and Nets part-owner had a hand in the design of the team’s just-unveiled black and white logo.
In a statement Monday, Jay said “The boldness of the designs demonstrate the confidence” he and the team’s other owners have in their new direction. He added, “The new colors and logos are examples of our commitment to update and refine all aspects of the team.” The logo keeps the Nets’ old shield design but features a prominent “B,” harkening back to the letter that was on the caps of the Brooklyn Dodgers. Brooklyn Nets shirts, hats and a limited number of jerseys went on sale Monday at retailers across New York City and the Tri-State area.
The unveiling comes just months after Jay-Z and his NBA partners announced their plans to move the Nets’ from New Jersey to Brooklyn. Jay also promised to deliver a proper homecoming for the team by performing a few concerts at the team’s new home at the Barclays Center.
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