And the Beliebers go wild as Justin Beiber is named the newest model for the Calvin Klein brand. Click MORE for details.

So where not sure if this is because he drop down to nothing but his Calvin Klein underwear for no good reason at that award show recently or if he already had the contract and he did it to help brand awareness but this is the result.

I’m sure we’ll have people on both sides of the fence about this. Not telling if it helps or hurts the brand. I guess we’ll see when the numbers come out.