Just a few short months after giving us Cruel Summer, our friends over at G.O.O.D Music want us to bundle up and get ready because it’s going to be a Cruel Winter, courtesy of Kanye and the crew.

Kanye West is a man about his visuals and this 54 second trailer isn’t any different. Although it does not feature any music or cameos from the G.O.O.D Music artists, the promise of the takeover is very much evident.

G.O.O.D Music which features Q-Tip, Common, Pusha T, Big Sean, Cyhi The Prince, Teyana Taylor, 2 Chainz and Kid Cudi will also be adding Los Angeles singer Ryan McDermott to the list.


A Cruel Winter is coming soon.


Check out the video for Ryan McDermott’s “Paradise”

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