I recently got the opportunity to attend one of Atlantaâ€™s fashion-forward red carpet events inside the historic Georgia Freight Depot for one of the most dynamic spectacularÂ charity fashion shows of the season.Â Tastemakers, celebrities and supporters joined Polow da Don to celebrateÂ his 5th anniversary of Zone 4 Inc., to commemorate Foundation F.O.C.U.Sâ€™ Â on their 3rd year ofÂ service and the 5th Annual Celebration 4 A Cause (C4AC) fundraiser.
Hosting the eveningâ€™s festivities were National Hot Rod Association driver, Nicole Lyons andÂ C4AC Creative Director & Founder, Clay West. Quickly becoming a household name in theÂ industry, Lyons has won four national NASCAR events in 2011, is poised to become the firstÂ African-American female NASCAR driver in 2012-2013 and has also been featured on FOX Sports’Â Car Warriors on Speed TV.
Other celebrities who made a guest appearance during the event included: Zone 4, Inc.Â recording artist, Keri Hilson, reality TV star Toya Wright a F.O.C.U.S. 4 LIFE campaignÂ ambassador who also premiered her women’s collection Adori Denim during the fashion show,Â singer Meelah Williams formerly of the platinum selling girls group 702, celebrity stylist andÂ reality TV star, Derek J and model Yelena Leuchanka of the WNBA Atlanta Dream, just to name
C4AC media partner and publisher of Jones Magazine, Londell McMillan also joined theÂ celebration.Â The evening kicked into full gear when R & B’s newest sensation, Luke James performed aÂ soulful medley of familiar tunes and sang his debut single “I Want You” while Disneyâ€™s Next BigÂ Thing teen stars, Chloe and Halle Bailey dedicated their rendition of the “Greatest Love of All” toÂ all of the F.O.C.U.S. Honorees.
Each year C4AC showcases some the hottest designers and this year was no exception. TheÂ youngest fashionistas of the show exploded on the catwalk with couture fashions designed byÂ Linda Gail & Lolita Alonso. The main event featured women’s wear from Brooklyn-based twinÂ designers, Idyl & Ayaan â€“ MATAANO. This dynamic duo presented their 2012 collection andÂ returned with an encore presentation of some of their 2012 Fall/Winter pieces. Atlanta native and famed designer Mychael Knight presented pieces from his “Lost World” collection. London-Â based designer, Chantell Walters premiered her fresh, new collection for the first time on theÂ runway. New designers LaToia & Michelle of LaToiaMichelle also presented pieces from theirÂ new line of designer wear.
This year marks the 5th anniversary of Celebration 4 A Cause benefit in support of theÂ American Cancer Society. Polow da Donâ€™s Zone 4, Inc. and Foundation F.O.C.U.S. teamedÂ up with event sponsors BMI, Beats by Dre, Design Essentials Hair Care Products, BronnerÂ Brothers, Inc., Given Liqueur and Grey Goose’s Cherry Noir as the event’s cocktail sponsors.
Celebration 4 A Cause was created out of the need to educate the community about theÂ growing epidemic of cancer. â€œI believe cancer can be cured but, it must start with how we thinkÂ and approach the disease. I believe that we should focus on educating and preventions,â€saidÂ Polow Da Don, the foundation’s founder.
“We want to bring something new, fresh, and innovative to Atlanta that truly means somethingÂ and we’re determined to make C4AC a staple event. For those of us who have put in are hardÂ work, if we can change one life through this benefit then we’ve done our job. The mission ofÂ Celebration 4 A Cause is to create a stronger awareness about cancer and influence change inÂ our communities through music, fashion, and artistic expression, we plan to do our part everyÂ year,” said C4AC creative director, Clay West.
Foundation F.O.C.U.S. (Focusing on Completion Until Successful) is a non-profit organizationÂ founded by Multi-Platinum Super Producer, Polow Da Don (Zone 4 Inc., CEO) and musicÂ executive Mia Welsh (Zone 4, Inc. General Manager).
For more information on Foundation F.O.C.U.S. and ways to get involved, please visit Â www.foundationfocus.org online.