“24K Magic” (pronounced “twenty-four karat magic”) is a song by American singer and songwriter Bruno Mars. It serves as the lead single from his third studio album of the same name, and was released on October 7, 2016 for digital download and streaming by Atlantic Records. It was provided as an instant grant track for those who pre-ordered 24K Magic. “24K Magic” was written by Bruno Mars, Christopher “Brody” Brown and Philip Lawrence, while production was handled by the latter three, as Shampoo Press & Curl (formerly The Smeezingtons) and additional production by The Stereotypes.
“24K Magic” is a “synth-heavy” funk, disco and contemporary R&B song.
In an interview with Zane Lowe for Beats 1 Mars explained, “It’s what we want to bring to the table musically. You hear these ’90s influences on the whole album, really, but ’24K Magic’ is because of West Coast hip-hop: Dr. Dre, DJ Quik, Suga Free…it was at a time when it was okay to party, to be flashy, to get on the dance floor.”
The music video for the song was directed by Bruno Mars and his frequent collaborator, Cameron Duddy, who directed Mars’ previous music videos for Unorthodox Jukebox and “The Lazy Song”.
The video was filmed at Circus Circus Las Vegas Hotel and Casino. Mars owns the car he is driving in the video.