Oprah Winfery and Arianna Huffington are about to run the web as they join forces in hopes to save Oprah’s OWN Network.
Joining HuffingtonPost come August will be an Oprah Winfrey section featuring “content created and curated by writers and producers from OWN and Oprah.com specifically for The Huffington Post,” according to a press release.
“Additionally, the section will call upon The Huffington Post’s vast network of bloggers and community to have a conversation around Oprah.com content.”
The deal marries two female power brands and creates an opportunity for one of them to try and build up its audience. Following Winfrey’s succcessful career as a syndicated talk show host, her OWN venture has been struggling to attract viewers.