People magazine is paying Kim Kardashian more than $1 million for exclusive coverage of her engagement and wedding, sources told Page Six â€” but now the magâ€™s editors are concerned that the public fascination over the curvy beauty may be waning. Kimâ€™s surprise engagement to NBA star Kris Humphries graced the cover of People last month, with the mag touting â€œthe incredible proposal â€” and the 20.5 carat ring.â€ The weekly paid her $300,000 and has now made a second deal for coverage of the reality starâ€™s wedding for just over $1 million.
But some magazine staffers are concerned their investment wonâ€™t be recouped, according to sources. The $1 million deal was reached after OK! magazine put in an offer of nearly double that but backed out. No official date for the big day has yet been set. â€œPeopleâ€™s Kim engagement cover sold well, but did not as well as they hoped,â€ said a source.
â€œOver a million copies were sold, which is good but not their best. And when you spend that much on a cover story, you expect it to sell.â€ A Kim-watcher added, â€œSome worry theyâ€™re now stuck with a big bill for the wedding.â€ A different source said, â€œSome editors think the cheating scandal and the over-the-top ring and wedding could be a turn-off.â€