Kicking off the release of the first-ever collaborative Hustle Gang album ‘We Want Smoke’, Tip “T.I.” Harris along with his Hustle Gang family, hosted a day long experience including a press day, private dinner and album release event and pop up show at The Gathering Spot. Starting off the day, Hustle Gang met up with top media outlets to discuss the upcoming project, what each artist brings to the table, future music and more. Following the press junket, Tip hosted a meet and eat private dinner with Hustle Gang and the head radio programmers and music executives at Gio’s Chicken in Midtown Atlanta.
Ending the night, hundreds of tastemakers, media, celebrities, and supporters joined together at Atlanta’s premier members-only city club to to celebrate the album, which releases this Friday, everywhere. As guests entered, they were greeted with D’ussé cocktails and delicious small bites, while enjoying the photo booth and learning about Hustle Gang on the iPad stations. DJ Reese controlled the vibes for the duration of the cocktail party, having everyone on their feet dancing to classic Hustle Gang hits and listening to a few new tracks off the upcoming project.
As the cocktail hour ended, partygoers lined up at the main doorway, eager to see the concert, which was also live streamed by WAV. Hustle Gang’s leader; T.I. started the show introducing all of his newer roster of talent. 5ive Mics, Brandon Rossi, Translee, RaRa, London Jae, Yung Booke, Tokyo Jetz and GFMBRYYCE all performed their smash hits that had the crowd loving their unique styles. Hustle Gang veteran B.o.B rocked the stage with his hits We Still in This B*tch and Head Band. The crew performed Roll the Dice, Friends and Do No Wrong which can all be found on ‘We Want Smoke’.
Young Dro killed some of his biggest records like FDB and We Be in the City that had the crowd rapping along to every word. All of the artists then joined on stage for ‘About The Money’ that had the crowd on a new level. Fallen members of Hustle Gang, Doe B and Peanut Da Don had a tribute during the show, where they rapped each artists hit song, paying respect and keeping their music alive. In true T.I. fashion, he closed the show performing his classic hits like ASAP, I’m Serious and About the Moneywhich he called the entire Hustle Gang to the stage to join in.
Hustle Gang’s album ‘We Want Smoke’ will be available everywhere this Friday.