On a day where the music industry’s biggest and brightest shine, Toyota and multiple award-winning producer, Bryan-Michael Cox, are joining forces for the second year in a row to honor those making moves behind the scenes.
Bryan-Michael Cox’s annual Breakfast Club brunch has become a staple of Grammy Awards weekend. In the past, the event has honored musical greats such as Sean “Diddy” Combs, Swizz Beatz, T.I., Jon Platt, Chris Hicks, and DJ Khaled.
Toyota Music, a platform the brand cultivated to connect audiences with emerging artists, will be infused into the brunch, which will host more than 200 guests. Industry newcomers invited to the event will have the opportunity to network with industry veterans in a high-energy atmosphere.
This year’s event, sponosred by Toyota, Dusse, and rolling out magazine, paid homage to Siedah Garrett and Maxwell. Held at the Beverly Wilshire, Cox used the event to speak on the power of music while introducing the important contributions made by Garrett and Maxwell to music. Garrett is a singer/songwriter who penned top hits for Michael Jackson such as “Man in the Mirror,” and “I Just Can’t Stop Loving You.”
The Breakfast Club brunch also contributed to an important cause. Toyota presented a grant for $10,000 to the Music & Memory organization which uses music to help people in nursing homes and other care organizations who suffer from a wide range of cognitive and physical challenges.
Since the ’90s, Maxwell has pushed the soul music genre with hits such as Fortunate,” “Pretty Wings,” and “This Woman’s Work.” Just hours after being honored, he discovered that he won a 2017 Grammy for the song, “Lake by the Ocean.”
Powered by Toyota, the annual Breakfast Club brunch will mix party and purpose, as one of the world’s top brands and Cox reunite to honor music groundbreakers and support the work of Music & Memory, a non-profit committed to helping people overcome cognitive and physical challenges through music. Continuing the Breakfast Club’s tradition of recognizing the work of Music & Memory, Toyota will present a grant for $10,000 to the organization during the event.