Archive for 'endorsements'

Often maligned Philadelphia Eagles Quarterback Michael Vick signed a contract yesterday with Fuse Science.  According to the Associated Press, Fuse Science CEO stated, “He’s a changed man. As a part of that change, he’s becoming a businessman and not just a football player. He’s the hungriest athlete. He’s the best athlete in any sport, and it was a no-brainer to bring Michael in and build around him.” Fuse Science creates nutritional vitamins and minerals for athletes. The Vick deal is the first major athletic endorsement the company has ever had. Vick also announced today that he had become an equity partner in Double Eagle Holdings, Ltd, the parent company of Fuse Science.

After losing all of his endorsements following the 2007 conviction on dog fighting charges, Vick signed an endorsement contract earlier this month with Nike and with Unequal Technologies back in January. READ MORE

Riri is endorsing yet another product. This time it’s for Emporio Armani underwear and jeans. Giorgio Armani delivered the news earlier that Rihanna would be the new face for Emporio Armani underwear and jeans worldwide for their 2011-2012 autumn/winter campaign.

This is nothing but good news for the pop singer being that she is already endorsing the German owned skin care company Nivea. It doesn’t just stop there though. Rihanna’s also helping to brand Vita Coco Water. I can’t hate on the girl. Her endorsement deals are beginning to stack up. Ri joins a long line of celebs to represent the brand, including recent campaign faces Megan Fox, Cristiano Ronaldo, Rafael Nadal, David Beckham, and Victoria Beckham.
I’m excited to see what the promotional ads for the Emporio Armani underwear and jeans will look like. If Rihanna stays true to form, it is going to be every bit of sexy. How do you feel about Riri being the new face for Emporio Armani?