Sean “Diddy” Combs is definitely a man of many talents. He has given new meaning to the word “Entrepreneur” having launched several thriving brands in his name over the course of his career.
One of his most profitable brands is his premium vodka “Ciroc”! Ciroc started out in 3 flavors (Red Berry, Blue Dot (original) & Coconut) & with the help of partner Atlanta superstar Jermaine Dupri was able to launch a fourth flavor (Peach) in late 2011.
The peach flavor definitely made a splash in the alcohol market because it was selling out in distributors all over the country. Apparently the success of the new peach flavor has sparked a new scam on the black market that could be potentially harmful to consumers.