Jay-Z is expanding his empire again, this time combining his love of basketball with 2K Sportâ€™s popular video game franchise. The part-owner of the Brooklyn Nets announced hat he will serve as Executive Producer on the forthcoming NBA 2K13video game. A new video featuring Hov’s music was released today and his website, Life + Times, confirmed the partnership and features narration from Michael Jordan and Jay-Zâ€™s own song â€œPublic Service Announcement.â€
The game is slated for an Oct 2 release. A special “Dynasty Edition” (possibly named after Jay-Z’s The Dynasty album) was announced last month. The special edition of the game features the full game of â€œNBA 2K13â€ and extras like the added All-Star content (slam dunk, three-point shootout), a full-size â€œNBA 2K13â€ Spalding basketball, 2K Sports Skullcandy earbuds and an â€œNBA 2K13â€ controller skin.
â€œWith this special edition package, we want to give something meaningful to our great fans,â€ Jason Argent, vice president of marketing for 2K Sports said according to ESPN. â€œThis is an awesome deal that is sure to please fans, and will become a must-have item while supplies last.â€