Jay-Z’s iconic urban brand ROCAWEAR joined forces with supermodel and RHOA Cynthia Bailey to end the Cynthia Bailey Model Search in grand faire. Co-hosted by legendary male model Tyson Beckford, the search’s mission was to find a fresh new face to bestow a $10,000 cash prize from ROCAWEAR, a one year contract with CLICK Models and a double fashion spread in Vibe / Vibe Vixen, shot by celebrity photographer Derek Blanks.
After a five-city search, Atlanta hosted 20 finalists in a runway show, featuring Rocawear, held at the historic Biltmore Hotel.
In addition to showcasing the finalists, the event was also the official introduction of The Bailey Agency’s newest celebrity model and talent, Apollo Nida (RHOA). Celebrity and notable judges included Derek Blanks (Photographer), Reggie Wells (Makeup Artist), Nadia Shahrik (CLICK Models), Niki McGloster (Vibe Vixen) and Suzie Sugarman.
The Winner Will be announced later but I have to say I was quite impressed…
The event was produced by The Peter Thomas Entertainment Group, with support from Jameel Spencer, Executive VP of Marketing for ROCAWEAR. Check out some of the photos below: Read More »
Jay-Z’s latest business venture has him joining forces with his hometown baseball team. According to GlobalGrind, Jay’s Rocawear clothing line has inked a sponsorship deal with the New York Yankees for the 2012 season. The deal will provide Rocawear with branded signage inside of Yankee Stadium, as well as integrated promotions during the season. Jameel Spencer, EVP of marketing for Rocawear men’s division, says Jay’s passion for the Yankees makes the deal a “natural partnership.” Spencer adds that they’re very excited to be working the the team, and “feel another championship” coming on in 2012. 
 Jay wants to show us a more political side of him.What better way to do so than through Rocawear, clothing line. Jay is creating a line of t-shirts geared toward all those taking action and occupying their city streets. Jay Z was the first to be seen rocking the political swag shirt backstage at his ‘Watch The Throne’ concert recently at Madsion Square Garden. Read inside for more details about the creative t-shirts. 
Comments ///