The Rosie O’Donnell’s Show and OWN Lay’s Off 30 People : O Magazine Sales Plunge



Oprah’s brand hasn’t been the same since her Television show went off the air last September, now we are hearing that her magazine’s sales have also faded from sight. Its sad to watch a women, who in most people eye’s never fail, fail.

 

I think we need to make sure we do our part to support lady “O” in her time of need.

 

Eurweb is reporting “Brass at Hearst, which publishes the 2.4 million circulated publication with Winfrey, had downplayed the impact of the show’s ending on the magazine, saying they expected fans to turn to it to get their Oprah fix.

 

To their surprise The Oprah Magazine’s newsstand sales plunged 32 percent to 413,363 in the second half of last year (after an 8 percent falloff in the first half), according to just-released Audit Bureau of Circulations figures. By comparison, all measured consumer magazines’ single-copy sales dropped 10 percent. Adweek reports….

The rep said that with the economy soft and the show ending, a dropoff in newsstand sales wasn’t a surprise and pointed out that newsstand sales of the January issue were up 28 percent to 825,000.

Winfrey recently did a interview with extra explaining why she started OWN:

“The reason I did OWN was I wanted to continue the platform to speak to people in a way that made them feel inspired. And that’s been harder than I thought it would be, but it’s also been as exciting as I thought it would be.”

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WOW

Meanwhile, the daytime talk queen is struggling to win viewers to her new Oprah Winfrey Network, a partnership with Discovery Communications, where her audience is a fraction of what it used to be. Amid low viewing figures, Rosie O’Donnell’s show on OWN has laid off 30, moved to a smaller studio and scaled back the program.”

 

Go support O, by buying a copy of O Magazine…




4 responses to “The Rosie O’Donnell’s Show and OWN Lay’s Off 30 People : O Magazine Sales Plunge”

  1. king says:

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  3. stacy says:

    a lot of haters want her to fail and what is so weird is that some people complaining that there are too much violence on tv yet Oprah wanted to make a network that deals with positive stories and people complain its boring damn u do damn u dont. Its what they doing with Tyler perry complaining he not making positive movies yet when they are some positive movie comes out no one go see it. I believe that everyone know that Rosie ODonnell’s show was not going to be big because people was not watching Oprah channel so i believe Rosie rush into it too fast and it did not surorise anyone that her show his not doing well.

  4. IcuddaTOLDyaTHAT says:

    Rosie has burned to many bridges with both the entertainment community who won’t appear on her show & the public she has offended for yrs. People cannot get past her horrendous comments regarding the military & her ludicrous beliefs regarding 9/11. I’m surprised her show has lasted this long. I love Oprah, but she made a huge mistake relying on Rosie O’Donnell to boost her network. Oprah needs a fresh face with a good history to attract viewers. And stop all the ‘marathon’ shows.

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