Sean “Diddy” Combs is definitely a man of many talents. He has given new meaning to the word “Entrepreneur” having launched several thriving brands in his name over the course of his career.
One of his most profitable brands is his premium vodka “Ciroc”! Ciroc started out in 3 flavors (Red Berry, Blue Dot (original) & Coconut) & with the help of partner Atlanta superstar Jermaine Dupri was able to launch a fourth flavor (Peach) in late 2011.
The peach flavor definitely made a splash in the alcohol market because it was selling out in distributors all over the country. Apparently the success of the new peach flavor has sparked a new scam on the black market that could be potentially harmful to consumers.
Diddy announced today via twitter that there are vendors on the black market selling a Watermelon flavored Ciroc that in fact does not exist.
He said that his friend & business partner former BET host Big Tigger alerted him of the fraudulent activity via text after receiving concerned tweets from consumers about the alleged product.
After the issue started to make some noise more concerned consumers surfaced stating that they had either ordered or in some cases even consumed the synthetic beverage & even managed to manifest this picture of the impostor in a bottle identical to the real thing.
The biggest concern here obviously is the health of consumers who were under the impression that this impostor was legit. Not properly filtered alcohol can be very intoxicating & even fatal! Diddy & all of the Ciroc staff are working overtime to ensure the happiness & safety of the consumers & making sure that it is known that this product has no affiliation to the Ciroc brand.