According to our friends over at the Box Office Mojo Will Packer and Rob Hardy “Rainforest Films” have really outdone themselves this time! Several factors attributed to the success of this movie. A phenomenal cast; a leading funny man Kevin Hart, the beautiful Gabriel Union, mastermind Steve Harvey and his infamous book “Act Like a Lady, Think Like a Man” and an OUTSTANDING marketing job (and I’m sure the Tyler Perry endorsement to his built in audience didn’t hurt) Finally People of Color pulled together to support a cause (not involving a hoodie) and the Mission was accomplished!! Check out what was said:
Think Like a Man opened to an estimated $33 million from just 2,015 theaters. The movie’s $16,377 per-theater average is third-highest for a nationwide release so far this year behind The Hunger Games ($36,871) and The Lorax ($18,830) and significantly above huge hits like The Vow, Safe House and 21 Jump Street. Its opening was also better than nearly all comparable titles, including all Tyler Perry movies except Madea Goes to Jail ($41 million). Finally, it topped 2009’s Obsessed ($28.6 million) to become Screen Gems’ highest opener ever targeting African-American audiences (overall, it’s their second-best opening ever behind The Vow).
In hindsight, the initial success of Think Like a Man shouldn’t be all that surprising. The marketing suggested that the movie had successfully developed an entertaining story built around Steve Harvey’s popular self-help book Act Like a Lady, Think Like a Man, which made it an enticing option for the millions of people who have already read the book (Lionsgate, the distributor of next month’s What to Expect When You’re Expecting, is probably watching this movie’s performance very closely). Since the book is clearly geared towards women, the movie’s audience wound up overwhelmingly female (63 percent) and also skewed much older (62 percent over 30 years of age). Coming out of Friday’s screenings, the movie had an “A” CinemaScore, which went up to an “A+” among men and those under the age of 25.