Apple introduced new red-colored iPhone 7 and 7 Plus as its (PRODUCT)RED Special Edition iPhone commemorating its 10-year partnership with (RED), the philanthropic initiative to eradicate AIDS today. For each phone sold, Apple is donating an unspecified amount to the (RED) Global Fund.

As reported by Billboard. (RED) provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two-thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO, in a statement. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

The new red iPhones are expected by the end of the month; advance orders will start on Friday (March 24).