Kenny Lattimore is following the pack, using his twenty-three years of entertainment business knowledge to push his newly formed record label SincereSoul Records. Music video by Kenny Lattimore performing Find a Way.
“I’m thrilled to be launching my own label,†says Kenny Lattimore. “It has been a blessing to find success in this industry as an artist and now, thanks to EMI Label Services, I have found a home for SincereSoul Records. I’m looking forward to having more control creatively as an artist and as a businessman outside the recording studio, where I have the freedom to explore all facets of my experiences and blend them into my music.â€
The first project Lattimore will release is his latest record ‘Back 2 Cool.’ It has been four years since the D.C. crooner dropped a solo effort and the forthcoming set took Lattimore two years to finish. His point of view of the new album is “about relationships getting back to a place of reconciliation—finding a new place of ‘cool.’”
He added:
“With this album, I want people to know that it is ‘cool’ for R&B to go back to its roots and be about love again.”
Check out his new video “Find A Way” the first single off  ‘Back 2 Cool’ off his new album… (Make sure yall follow him on twitter @KennyLattimore).. I also want to tell @XandraRaymondIV thanks for putting me on the song…
Spotted @ Singerroom
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