And in other rappers who should think before they speak news…
According to a tweet by Footwear News, Reebox CEO Uli Becker spoke about Rick Ross during his speech at this year’s Footwear News CEO Summit—taking place this week in Miami, of all places.
Becker thinks the homie Rozay’s a “great guy”, but he has “stupid advisors around him”. Yep, that sounds about right!
Reebox released the rapper from his endorsement deal over his lyrics on Rocko’s “U.O.E.N.O.”, where Rick Ross suggested he drugged a woman and raped her. Nice.
Becker’s comment was actually pretty reasonable given the rapper’s very inappropriate lyrics. Maybe that’ll make Rick Ross feel a little better about losing the reported $3.5 to $5 million dollars he stood to gain in his deal with the footwear giant? Not really? #itried
But when a company has protests like these going on outside of their flagship store, you’d expect them to do something about it.
What do you think of Reebox’s decision to axe the partnership with Rick Ross?
Should rappers be more mindful of their lyrics, especially if they’re being endorsed by major brands?
Photos courtesy of: Getty images