Burger King’s Latest Crazy Marketing Strategy “Moldy Whopper”


Burger King’s Latest Marketing Strategy “Moldy Whopper” has people all over the internet.

The Post reports, – The fast-food giant launches a global ad campaign showing the iconic Whopper sandwich covered in furry blue-gray mold. Its message: The brand has achieved a milestone by removing artificial preservatives from the Whopper sandwich in over 400 restaurants in the U.S. and will reach all U.S. restaurants by the end of the year. With it, the chain is announcing that more than 90 percent of food ingredients at Burger King are now free from artificial colors, flavors and preservatives, and that 100 percent of ingredients are free of MSG and high-fructose corn syrup.
With the campaign, Burger King has debuted a 45-second video of a pristine Whopper devolving over 34 days into something that is so not ready for its close-up. Food rot as sales pitch is novel, but it is a harbinger of where the food world is going and a nod to all of the fast-food and quick-serve chains that have made similar choices in recent years.

Does this makes you want to eat a Burger King? I know its got me talking!!!

Its crazy how sick I got after watching this videos check it out and tell me what you think? 


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