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J. Cole Covers YRB Magazine: Talks His Music, Grammy Nods, and Success

North Carolina native rapper J. Cole has rode the train to success off merely his talent.

Signed with Jay Z to his Roc Nation label, he has produced a huge buzz in the music industry and receives stamps of approval from almost every heavywieght in the game.


As he covers the December issue of YRB magazine the acclaimed “underdog” discusses his plans to continue to produce grammy nominated hits and how he he plans to create an even bigger future for himself.


Check inside for more on what J. Cole had to say during his interview. Once just a young kid from Fayetteville, N.C looking to rap beside some of his biggest influences in the game, J. Cole has officially made a name for himself. The Grammy’s have acknowledged the rapper by giving him two nods at this years awards and he says all of that means nothing, as long as his fans ride with him.

“Of course, I want to do big numbers, but my focus is not on numbers,” he said. “My focus is on the album. Like, how good can I make this album? Can I change the game musically? How can I come back and shock the game for real? I went through so many hoops of fire just to get this album out. I had to go through a lot of red tape and shit, but this [next] album, nobody can’t tell me nothing. I’m excited about that freedom.”

He also discusses his upcoming plans to have a collaboration with Kendrick Lamar and lets fans know this is something that is still in production and something that he is very excited about. Cole even says that although he just released his first studio album Cole World: The Sideline Story, he has been in the studio hard and has so much new material that he could come out with a second album today.

“I have that many songs, but of course, it’s not that simple. You really want to make a body of work. I’m saying all of this to say, I’m staying away from talking it up too early. I’m just really trying to get my direction right now. I’m making beats, I’m writing rhymes. I’m not sure what it’s going to sound like. It could be totally different from this album, or it could be a continuation. I’m not sure. But I’m working and building … “I just want my albums to improve and I just always want to keep up the quality. I want the next album to kill this album, and I want the album after that to kill that one.”

The success hasn’t gon to Cole’s head as he still feels he has a long way to go like his mentors Jigga and Kanye who sell out arenas in seconds. His grind is tough and he is determined to create the success that others have paved for him. “I feel like I am officially in the game, but I also feel like I’m not where I want to be. I’m far from it. I got a lot more things to do. I got a lot more respect to get,” he said. “Kanye [West] and Jay-Z are doing arenas. I got a long way to go before I can do an arena. I want to perform in an arena or stadium one day, depending on how big this thing gets. An arena? That’s 20,000 people coming to see you. To do a tour of arenas and then headlining that? That’s incredible. So I’ve got a long way to go. I know I got a long way to go.”

Such a humble young man who we know doubt can agree that will be making a permanent position in this Hip Hop game for years to come. Congrats to Cole on his debut album going Gold and also the first time Grammy nods.

Spotted @BET

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