Jay-Z will be partnering with Pharrell in a new business venture between their respective clothing lines. GQ magazine wrongly reported Jay-Z was to buy Pharrell’s Billionaire Boys Club clothing line, but Jay went to Twitter to set the record straight. Rocawear, known for its urban appeal will interesect with the skater boy/hip-hop fusion that Pharrell rocks. Pharell will maintain his creative control over BBC and Jay-Z will use his marketing prowess to promote the brand. BBC will still remain a high-end retail commodity as well.