Once Again Jay-Z Proves, He’s Not a ‘Business-Man,’ He’s a Business… Man With NBA 2K13 Venture


Jay-Z is expanding his empire again, this time combining his love of basketball with 2K Sport’s popular video game franchise. The part-owner of the Brooklyn Nets announced hat he will serve as Executive Producer on the forthcoming NBA 2K13video game. A new video featuring Hov’s music was released today and his website, Life + Times, confirmed the partnership and features narration from Michael Jordan and Jay-Z’s own song “Public Service Announcement.”

The game is slated for an Oct 2 release. A special “Dynasty Edition” (possibly named after Jay-Z’s The Dynasty album) was announced last month. The special edition of the game features the full game of “NBA 2K13” and extras like the added All-Star content (slam dunk, three-point shootout), a full-size “NBA 2K13” Spalding basketball, 2K Sports Skullcandy earbuds and an “NBA 2K13” controller skin.

“With this special edition package, we want to give something meaningful to our great fans,” Jason Argent, vice president of marketing for 2K Sports said according to ESPN. “This is an awesome deal that is sure to please fans, and will become a must-have item while supplies last.”


Jay-Z will celebrate his team, the Brooklyn Nets’, new home with a series of concerts this fall. The first one kicks off on September 28.
NBA 2K13 is currently available for pre-order and is set to hit shelves on October 2 and will be playable on PlayStation, Wii, Xbox 360 and more. It’s unclear the type of music Jay-Z has in mind for the soundtrack, guess we will just have to wait and see.

In the meantime, Check out the First Trailer from 2K’s NBA2K13 video game, executive produced by JAY Z.


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