Continuing its longstanding commitment to supporting and enhancing the multicultural beauty industry, today Bronner Bros. (BB) announced the return of its annual mid-summer international beauty show on Saturday, August 4th through Monday, August 6th, 2018.
More than 35,000 attendees will gather for three days of education, exhibits, competitions, and entertainment at the Georgia World Congress Center in Atlanta.
Saturday, August 4th Show Highlights
Day 1 Show highlights included a press conference with show director James Bronner, alongside special guests, Mona Scott-Young, author and creator of theLove and Hip-Hop franchise, as well as Deon Cole, owner of the eZ-Scratch hair tool company. During the press conference, show manager, Erika Repress, announced that the next Bronner Bros. Show will take place in New Orleans in March of 2019. This is the first time in the Show’s history that it will not be hosted in Atlanta, GA.
The remainder of the afternoon was filled with more than 100 master classes, live beauty demonstrations and an array of hair and beauty vendors. Sponsors were also onsite including Netflix, which teamed with The Cut Life for “The Big Chop” celebration to promote their upcoming film, Nappily Ever After starring Sanaa Lathan. During the live demonstration, celebrity hairstylist Larry J. Sims transformed the look of show attendee, Durann Dungee by cutting off nearly ten (10) inches of her hair.
Throughout the day, several other celebrities were spotted on the Show floor, including Yung Joc, Just Brittany and Karli Redd of VH1’s Love and Hip Hop Atlanta, rapper/actress Lil Mama, artist/actor Jeff Chery, Dish Nationstar Head Krack, and Keyshia Ka’oir of BET’s The Mane Event.
Saturday evening wrapped up with a Comedy Explosion featuring JJ Williamson and social media sensation – Jess Hilarious. There was also a concert featuring R&B recording artist, August Alsina.
Sunday, August 5th – First Female Barbering Champion
In keeping with Bronner family tradition, Sunday morning began with food for the soul in a non-denominational service that was open to all. Rev. C. Elijah Bronner delivered the inspirational message followed by the ministry in a song featuring Grammy and Dove Award-winning singer/songwriter, Rudy Currence.
The day continued with forums, classes and competitions, including the highly-anticipated return of the Champion of Weaves and superhero-themed Fantasy competition.
For the first time in Bronner history, a female-barber reigned supreme at the ANDIS Total Look Barbering Competition. The Show’s professional barbing competitions have been largely male-dominated over the past two decades. Congratulations to Jasmine Harris, who took home $1500 in cash and prizes.
The evening culminated with the legendary “Hair Battle… A Battle of the Styling Teams.” Unlike the traditional competition format featuring individual stylists, all-star style teams representing KISS, Ashtae, Andis, and Babyliss battled for the Show’s top honor. Team Ashtae’s “Slaying House of Temples & Edges” reigned supreme, earning the $10,000 cash grand prize. Inspired by traditions of the black church, Ashtae’s presentation showcased the team’s creativity and advanced technical ability accompanied by an original soundtrack, multimedia presentation, and humor including words of wisdom from “The Book of Madame CJ Walker.”
ANDIS Upper Cut Barbering
1st Place—Gregory Moore
2ns Place—Christopher Mahaffey
3rd Place— Jose Muniz
Creative Student Rising Star
1st Place— Valerie Sampson
2ns Place— Mariah Carpenter
3rd Place— Brittany Ford
ANDIS Total Look Barbering (*first female-barber winner)
1st Place—Jasmine Harris*
2ns Place—Dennis Murray
3rd Place— Christopher Quinones
Champion of Weaves
1st Place— Kellye Matthews
2ns Place—Shabazz Davil
3rd Place— Yatasha Bass
FANTASY: Superhero Theme
1st Place— Ashley Payne
2ns Place— Nikita Kimmons
3rd Place— Lavita Griffin
Battle of the Styling Teams
Team ASHTAE— “The Slaying House of Temples & Edges”