Last Night in Beverly Hills, CA, Super Star Ray-J unveiled his new Major Deal to the world and his celebrity friends. Ray-J, owner of Raytroniks with his business partner Billy J , made history when they signed off on doing an official collaboration for Scoot-E-Bikes x MCM to be exclusively released in Neiman Marcus in select markets.
Ray-J was joined by his legendary R&B Superstar sister Brandy, who’s birthday is today, along side his wife Princess, his mother and father Mr & Mrs Norwood.
This event co-produced by premiere firm The Brand Group was one for the books for this 2017 Grammy Week. Neiman Marcus – Beverly Hills was filled with beautiful energy and support for the new business venture.
Spotted in this exclusive viewing event was singer Keke Wyatt,
Fashion Icon Misa Hylton,
music mogul and actor Romeo Miller,
Lifestyle Specialist Miss Diddy LA, and more came out to congratulate Ray-J on his success.
In tote was also the VP of Men’s Sportswear for Neiman Marcus Twana Brown who said “Wow, this is an amazing evcnt, we sold out of all the Scoot-E-Bikes we have here.” She credits the work of The Brand Group and Ray-J ‘s team, we caught up with VP of MCM Alex Abreu who said with confidence “This is going to be a Good Night”.
Ray J released a new music video titled “Risk Taker” on Feb. 8th
Singer/songwriter Ray J spotted riding the limited edition MCM Scoot-E-Bike Friday, February 10th 2017 at the Neiman Marcus Beverly Hills pre-Grammy event. The singer/songwriter snapped selfies with sister Brandy and posed with wifePrincess Love while wearing head to toe MCM (MCM x Christopher Raeburn collaboration jacket and MCM Visetos Zip High Top Sneakers).
More photos of the star-studded event below: