It seems like Ciara is making her way back home. According to reports by Billboard, Ciara has left Jive Records and will now be joining forces with L.A. Reid (that’s who originally signed her back in 2003) under the restructured Epic Records. This looks to be a great business move for Ciara because then she would be top priority for Epic Records.
Ciara’s career is going nowhere but up now that her career will be under Reid’s direction. If you didn’t already know, Reid is responsible for helping artists like Mariah Carey, Usher, Toni Braxton, and even Kanye West reach multi-platinum sales. Sounds like my girl Ciara is in good company and I wish her nothing but the best! Do you think this is a good business move for Ciara?
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