It should began with you or whoever describing why your business is helpful and what reason it would be useful to others.
It is proven that many people make mistakes by starting with an bragging example instead of an argument.
Here below is an example of a bragging report being started :
"My business will rank the highest in music's industry , there will be millions and millions of people coming to sign deals with us"
- that is what you do not want to do, simply reason with em.
If I were coming to you with a business report I would start it by telling you that my new company is highly needed in the community , many people run out of "tooth paste" easily , this "tooth paste re-filler" will help them and ensure no more unnecessary trips to the store.
I hope that my examples and reason helps you highly.
