The Arctic poppy grows in many places, even among rocks. The flower is made up of four petals formed into a cup-shape. The stems are hairy and 10 to 15 cm high with a single flower on each stem. The flowers of these plants are heliotropic; they turn to face the sun. Dark colored insects land inside the poppy's cup to collect nectar and also pollinate the flower. How is this an advantageous, mutualistic relationship?