The correct answer to this open question is the following.
Merissa, a famous dress designer, wants to launch a new collection. She wants the best material available for her dresses and does not want to settle for anything lesser. In this context, Merissa is maximizing.
This means that Merissa is choosing the best option with the highest expected result, taking into considerations the costs or risk. She knows that her apparel must be firsts class, with great quality and the best designs. That is why she is opting for maximization instead of optimization, which means using the best cost effecting option.