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People who referred 10 friends to the Procter & Gamble Web site for Physique shampoo () received a free, travel-sized styling spray and were entered in a sweepstakes to win a year's supply of the shampoo. The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States. To accomplish this P&G used _________.
A. opt-out marketing
B. customerization
C. viral marketing
D. niche marketing
E. buzz marketing

Respuesta :

sandlee09

Answer:

C. viral marketing

Explanation:

Based on the information provided within the question it seem that in order to accomplish this P&G used viral marketing. This type of marketing refers to when a company uses their customers in order to promote a product through various social network sites. Which is what they did by making their customers advertise their website to all their friends in order to enter for a chance to win the prize.

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