When Mary Lynn went to the grocery store last week, she took with her several coupons she had received in the mail. While at the store, Mary Lynn was offered samples of several food items and she actually bought a few of those, using the in-store coupons. She also bought a particular brand of toothpaste, because the tube came with a free toothbrush. Mary Lynn is taking advantage of_________.

Respuesta :

Answer:

sales promotion

Explanation:

Sales promotion -

It is the idea of promoting any goods or services via online or offline platform .

The promotions are done with the help of public relations , direct marketing , advertising etc .

The sales promotion uses certain prizes , free sample , coupons , contest , competition , offers etc .

Mostly people grab to discounts and good offers , and get attracted to to buy certain goods and services and which in turn increases the sale production of the company , people tries to shop from the same place again and again to grab better deals .