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03-01-2020
Social Studies

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Markets may be segmented in different ways. When potential buyers are grouped by activities and actions, the approach is known as _________.

Respuesta :

03-01-2020

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation or behavioral by purchasing habits allows identifying and quantifying groups of individuals (or companies) that exhibit a homogeneous purchasing behavior, with respect to the products / services that make up the company's portfolio, among individuals belonging to the same group and disparate between individuals of different groups.

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