Abigail Jones is a sales executive at Orbit Bank in Brussels. She is the best performer on her team and often gets the highest number of corporate accounts for the company. However, she feels that she does not get sufficient credit for her hard work. During lunch, she says to her colleague, "I have been getting the largest accounts for the bank for the past eight months. Yet, my manager never acknowledges the kind of effort I put in to get these accounts." Which component of attitude is being demonstrated by Jones?

It is postulated that there are three components of attitudes - cognitive, affective, and behavioral. The example illustrated in the question refers to the cognitive component of attitude. This component focuses on the beliefs, perspective, and thoughts an individual has towards an object. We can see this in how Abigail perceives that her manager does not acknowledge Abigail's hard work, despite evidence to the contrary. It is tempting to say that this is an affective component, however, Abigail did not state how she feels being treated in that manner by her manager. Thus, since Abigail only mentions her opinion of the situation, the correct answer should be cognitive component.

BlueCoral BlueCoral · Answer 2 · 2020-01-10T17:12:40+01:00

Answer:

B) cognitive component of attitude is being demonstrated by Jones.

Explanation:

Attitude includes in itself three components: cognitive, behavioral and affective. The cognitive component is about thoughts and beliefs an individual has towards object/s, such as, other people or events.

Here Jones expresses her thoughts regarding the lack of credit her manager displays. Conversely, the fact that she talks (behavior) to her colleague about this matter reflects the behavioral component, while the disappointment (emotion) that she bears reflects the emotional component.