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Assignment Details
There are two prevailing strategies that guide and direct how a marketing manager manipulates the marketing mix. These two strategies focus on the following:
WHO is the target consumer
WHAT will persuade him or her to consider buying your product or service
The "who" question is answered using segmentation to determine a specific target market strategy. The "what" question is answered using gap analyses to determine the competitive advantage that is communicated.
For this DB, please discuss a product that you have observed whose marketing targets two different consumer segments, including the following:
Describe the different targets and how you can tell they are the target markets.
Describe the communication or messages being used and how they are different for each target.

Respuesta :

Lego the most beautiful product which targets two different consumer segments or may be more,A danish based company best selling construction toy in the planet to make these sets it takes years to design and development which enables the portal to kids from the age of 3 to a civil engineer in is 40s. It take is simple logic building blocks children spent 5 billion hours on Lego and why is it interesting is because with 6 pieces of 8 studded blocks a person can built 915 million different combinations. It may not be fascinating for the kids but the adults love new challenges. Lego there is a brand called as Technic which makes the Lego come to life.

Lego Duplo is for the the kids between 2-5, Lego Classic is for kids , Lego creator is for 7 to 12 years Lego Technic can range 11 to 16 Lego creator which is 16 + age so this is how communication has been made for each target.

Explanation:

Marketing mix or the 4p's of marketing Price,Promotion, Product and Placement.

Consumer Segment are comprises of the age group a category that people are influenced to buy a certain product example Coca-Cola is mostly drank by elderly people but Pepsi is drank buy youngster at the adolescent age.

Communication is important as to it implies on a way it has been presented it could be either by social media or by google or pamphlets etc.

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