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Adrienne decides to add new sales representatives and increase advertising in her existing market for her current line of security systems. Adrienne is pursuing a __________ growth strategy.

a. Market penetration
b. Market development
c. Product development
d. Diversification

Respuesta :

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Answer:

The correct answer is (A)

Explanation:

Market penetration is a concept which helps to improve the overall share in the market. To improve sales and revenues companies focus on increasing advertisements, they add new sales representative to attract new customers. In the above example, Adrienne is pursuing a market penetration strategy because all her strategies are related to improving customers and market share.