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A firm conducting an environmental scan of the marketplace might uncover key ________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

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maranathaoye

Answer: Trends

Explanation:

Conducting environmental scan of the market place as to do with studying, understanding and having a good interpretation of what is going on in the market, this will help any business to understand market trends, new discoveries and how it affect businesses in any industry. Environmental scan helps businesses to review external factors that affects their business and make the right decision based on that. Such factors or trends includes economics, technology, legal requirement, competition, etc.

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