Option D
The negative halo effect is a disadvantage of franchising for a franchisee
Explanation:
The halo effect is a kind of cognitive racism in which our overall hypothesis of a person impacts how we think and speculate about his or her personality. Thoughts of a particular characteristic can transfer over to how personas look at other features of that personality.
If a franchisee does not exist up to the excellence criteria of the franchisor this can have a contrary reputational impact not simply on the franchisee, but the wider credit of the franchisor as well. Thus, there is a peril in empowering others not undeviatingly related to the business to practice the business name and logo.
A disadvantage of franchising for a franchisee is D. The negative halo effect.
In franchising, a franchisee may be negatively impacted if global customers start to dislike the franchisor's products and services.
While the halo effect can also be positive, benefiting the franchisee, the halo effect hurts the franchisee when customers turn against the franchisor, in any way.
Thus, one disadvantage of franchising for a franchisee is D. The negative halo effect.
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