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The local Harley-Davidson motorcycle outlet has special events on Saturday mornings that involve vintage bikes exhibitions and free goods. Some people travel more than 100 miles on their Harleys to be there almost every Saturday. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

Respuesta :

Answer:

Cult product

Explanation:

The Harley Davidson motorcycle is a very old bike. It is a cult brand. A cult brand includes seven rules:

  • Rule no. 1: Differentiate
  • Rule no. 2: To be courageous
  • Rule No 3: To promote a lifestyle
  • Rule no. 4: Listen to the customer first
  • Rule no. 5: To support the customer communities
  • Rule no. 6: To be open, inviting and the Inclusive
  • Rule no. 7: To promote personal freedom.  

These are the same rules that should be there for a cult product.  

 

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