Option C
Costly to imitate criteria for sustainable competitive advantage
Sustainable competitive advantages are business assets, properties, or skills that are hard to replicate or exceed; and render a higher or complimentary long term situation over competitors. A company must produce distinct goals, plans, and methods to create a sustainable competitive advantage.
It needs huge expenditure in time and money to create a brand. It demands very limitedly to destroy it. A good brand is precious because it prompts customers to favor the brand over competitors. A unique product or service increases customer support and is less suitable for a competitor to imitate.
