Answer:
a. intend to deceive.
Explanation:
The primary difference between ethical and unethical communicators is that unethical communicators intend to deceive. Unethical communicators promote unethical behaviors with their communications such as the intention to deceive the public. Unethical communication could include; plagiarism, misquoting, omission of vital information, misrepresenting data. At the onset of any situation, corporate organizations, firms, businesses and individuals must strive to be ethical in their communication by speaking the truth