The company is expressing its key corporate value with a slogan is the Ritz-Carlton using to express its corporate culture.
Explanation:
The fundamental beliefs about which your organisation and your actions are founded are corporation values, also recognised as corporate values or fundamental values.
They are the concepts that your company uses to control its internal investigations and customer interactions.
Your core values if established must be strong and uncompromising – a guideline instead of a suggestion. They might affect each aspect of your business, from benefits for employees and culture throughout the work environment to marketing techniques and customer support.