contestada

Alanis has to collect primary data for the floral company for which she works. The company, which is currently based in Miami, Florida, is seeking to expand to other cities within the state. Alanis is interested in gauging what motivates people to buy flowers and customers' attitudes toward online flower delivery.

Which of the following primary research methods would best capture the information Alanis wants to collect?

a. Controlled experiments
b. Case studies
c. Surveys
d. Syndicated data service
e. Observation

Respuesta :

nalleitenw

The correct answer is letter B

Explanation: Survey is a set of actions aimed at discovering new knowledge in a given area.

Market survey is an important tool used by companies, which consists of gathering information about the market in which it operates, competitors, customers and suppliers. Market research aims to help in marketing decisions, thereby improving the company's performance

Otras preguntas