Clearwater Hampers is a small British company that sells luxury food and drink gifts in various combinations in picnic hampers. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." A corporate customer wanted to give similar Clearwater hampers to its customers who come from a variety of different ethnic backgrounds. The cultures of some clients disapprove of eating pork and drinking alcoholic beverages. This unique request would require Clearwater to act as a _____ so that each individual gift was culturally appropriate.

Companies have to adapt to their customers to attract more of them, moreover, when the institutions have a presence in different regions worldwide. In such scenarios, they have to act as creative problem-solvers to adjust what the consumer desire and what the institution has projected to offer.

Firms must conduct different market research to gather more information on their target market and should study the resources it counts on to satisfy those individuals' expectations.