Answer: Evaluating Development Programs
Explanation:
Customer Appraisal is very and should be very important to companies because it is a critical source of information that guides a company on knowing Consumer Behavior.
Knowledge of Consumer Behavior can make or break a company as it enables them to know if they are satisfying their customer's needs.
Fostering Change, Holding Employees Accountable and Demonstrating a commitment to Customers are main reasons for Customer Appraisals. Evaluating Development Programs is not likely to be a reason so is the correct answer here.